What works in one format doesn’t necessarily translate to another. The technical differences alone—aspect ratios, running lengths, audio formats, compression—can be daunting. And with the ever-growing number of social media platforms, the challenge only intensifies.
Unlisted’s directors have risen to this challenge. In our work for clients like YouTube, Singapore Airlines, Heineken, and State, we have consistently demonstrated our versatility in the social media space. From playful and whimsical to sophisticated and informative, we tailor each approach to match the brand’s unique identity and campaign goals. By leveraging a wide range of animation techniques and styles, we ensure that every piece grabs attention and stops thumbs from scrolling past.
In our recent campaign for State, director Julian Frost teamed up with Colenso BBDO to produce a series of pre-roll animations for renters insurance. Recognising that many young people view insurance as costly and not relevant to them, we crafted a campaign using striking graphics, clever storytelling and comedy to grab attention and deliver cut through. Julian captivated audiences within six seconds of pure entertainment, keeping them engaged and effectively promoting State’s renters insurance.
In a world where content is king, Unlisted empowers brands to rise above the feed. We transform social content into captivating experiences that leave a lasting impression. Let us tell your brand’s story across every medium.
